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And we found that the free sites generally did marginally better than the paid ones, presumably because they offer a better value.
“You’re generally going to be best off starting your search on the ‘Big 3’: Match.com, Ok Cupid, and Plenty of Fish,” says Scott Valdez, founder of Virtual Dating Assistants, which helps people write their profiles and then manages their accounts.
You can find the right person more effectively by choosing the right site, which means determining the demographics it caters to and figuring out whether a large or niche site will best serve your needs.
Our survey found that Ok Cupid and Tinder, both free, were more popular among millennials than Generation Xers and baby boomers, who were both more likely to use a paid subscription-based dating website or app.
Perhaps that’s why, among those who said they had used multiple dating sites, 28 percent had tried four or more.
But as we explored the possibility of taking on this investigation, we discovered that 20 percent of our subscribers are either divorced or have never married, and might benefit from what we found.
Many dating sites rely on matchmaking algorithms the same way that Netflix uses them to recommend movies.
So if you live in the Denver area, you’re a single heterosexual man in his 50s who loves to travel, and you don’t believe in astrology, your matches may reflect women who have similar interests.
A whopping 44 percent of respondents who tried online dating said the experience led to a serious long-term relationship or marriage.
That kind of connection rate would shatter Hall of Fame records, at least in baseball.